Digital Darwinism argues that advantage in the digital age comes not from buying the newest tech, but from reshaping how your business creates value in a world run by platforms, networks, and impatient customers.

Tom Goodwin shows how asset‑light players like Uber and Airbnb rearrange value chains, then invites incumbents to respond by designing from the customer backward: simplify journeys, remove friction, and use data to personalise at scale. Forget bolting “digital” onto legacy processes; rethink products, services, and operations around outcomes, ecosystems, and capabilities that compound over time.

With clear examples and myth‑busting candour, Goodwin urges leaders to experiment fast, break silos, and question the assumptions that keep them slow. Markets are being rewired in real time, and the choice is stark—evolve your strategy to fit platform logic, or be selected out.