
Born to Be Wired:
Lessons from a Lifetime Transforming Television, Wiring America for the Internet, and Growing Formula One, Discovery, Sirius XM, and the Atlanta Braves
Stories from behind the scenes of the most transformative deals in media, entertainment and technology
DIFFICULTY
intermediate
PAGES
432
READ TIME
≈ 720 mins
DIFFICULTY
intermediate
PAGES
432
READ TIME
≈ 720 mins
About Born to Be Wired
Networks reward patient, cash‑flow‑first builders who control both the pipes and the programmes. In Born to Be Wired, John Malone recounts how he shaped America’s cable backbone, then used tracking stocks, spin‑offs and tax‑efficient deals to assemble influential stakes in Discovery, SiriusXM, Formula One and even the Atlanta Braves.
He shows why free cash flow beats reported earnings, how regulation nudges strategy, and the quiet mathematics of scale in media. Expect crisp rules of thumb, war‑room case studies, and the logic behind owning distribution and franchises through the shift from television to broadband.
If you invest, operate, or simply follow media and telecoms, Malone’s hard‑won principles reveal how to spot moats, compound capital over decades, and keep your head when markets chase the wrong numbers.
What You'll Learn
- How U.S. cable infrastructure evolved to power broadband
- Malone’s disciplined approach to leverage, tax, and M&A
- How holding companies and tracking stocks create strategic optionality
- Leadership lessons for scaling media, sports, and audio platforms
- The strategic logic behind Liberty’s portfolio construction
Key Takeaways
- Structure is strategy
- Cash flow over earnings
- Scale beats fragmentation
- Optionality compounding matters
- Play long games with leverage


















