
Think Like a Freak:
Secrets of the Rogue Economist
'A phenomenon ... their approach has won them a cult following' - Observer
DIFFICULTY
beginner
PAGES
288
READ TIME
≈ 320 mins
DIFFICULTY
beginner
PAGES
288
READ TIME
≈ 320 mins
About Think Like a Freak
Steven Levitt and Stephen Dubner pull back the curtain on how to see problems differently. Most people, they argue, think too big and too moralistically. The trick is to think smaller: strip away assumptions, ask unexpected questions, and look for the incentives quietly shaping behaviour.
At the heart of their method is intellectual humility—the courage to say “I don’t know.” From King Solomon’s cunning test to Van Halen’s “brown M&Ms” clause, their stories reveal how clever signals and small experiments can uncover hidden truths. They urge readers to think like a child: stay curious, test ideas cheaply, and know when to quit instead of doubling down.
Playful yet pointed, Think Like a Freak offers a toolkit for clearer reasoning in a messy world—proof that better questions, not bigger effort, often spark the smartest solutions.
What You'll Learn
- Reframe problems to focus on tractable, well-defined questions
- Design and test incentives that shape behaviour predictably
- Run simple experiments and rely on data over intuition or anecdotes
- Quit strategically to reallocate time and resources where they matter
- Persuade skeptics by aligning with their incentives and reducing friction.
Key Takeaways
- Embrace "I don't know"
- Incentives drive behaviour
- Test, don't guess
- Quit strategically


