
Non-fiction in Big Ideas
16 wonderful books about Big Ideas.

Think Like a Freak
Secrets of the Rogue Economist
Steven D. Levitt and Stephen J. Dubner
'A phenomenon ... their approach has won them a cult following' - Observer

Blink
The Power of Thinking Without Thinking
You’ll never think about thinking in the same way again

Freakonomics
A Rogue Economist Explores the Hidden Side of Everything
Steven D. Levitt and Stephen J. Dubner
'Dazzling ... a delight' - Economist

The Black Swan
The Impact of the Highly Improbable
From the critically acclaimed author of Fooled by Randomness.

Outliers
The Story of Success
'Gladwell is not only a brilliant storyteller; he can see what those stories tell us, the lessons they contain' Guardian

Superfreakonomics
Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance
Stephen J. Dubner and Steven D. Levitt
Because sometimes the most superfreaky solution is the simplest.

What the Dog Saw
And Other Adventures
'Gladwell makes the world seem fresh and exciting again' - Evening Standard

Talking to Strangers
What We Should Know about the People We Don't Know
A gripping guidebook for troubled times.

The Tipping Point
How Little Things Can Make a Big Difference
The fascinating social dynamics that cause rapid change.

The Undoing Project
A Friendship That Changed the World
How a Nobel Prize–winning theory of the mind altered our perception of reality.

On the Future
Prospects for Humanity
Climate change, nuclear war, space exploration, robotics, AI and more.... understand the critical issues that will define the future of humanity on Earth and beyond.

Thinking in Bets
Making Smarter Decisions When You Don't Have All the Facts
National Besteller • “A big favorite among investors these days” - The New York Times

Easy Way to Stop Smoking
Do Not Stop Smoking Until You've Read This Book
Free yourself from the 'nicotine trap' without having to use willpower

Range
How Generalists Triumph in a Specialized World
The Instant Sunday Times Bestseller. As featured on Diary of a CEO.

Homo Deus
A Brief History of Tomorrow
From the author of the global phenomenon Sapiens - Winner of multiple 'Book of the Year' awards

