Quitting can be easy when you realise there’s nothing to give up smoking or vaping. Allen Carr argues cigarettes offer no genuine benefits; nicotine creates the discomfort it briefly relieves, keeping you in a loop that masquerades as pleasure or focus. He methodically dismantles cherished myths—stress relief, concentration, social bonding—showing how positive associations to smoking are simply an engineered need.

No scare tactics, no nicotine substitutes, no white‑knuckle willpower. Carr even asks you to keep smoking as you read while he loosens the mental hooks: triggers, rituals, and the seductive “just one cigarette” lie. Withdrawal is reframed as mild and short‑lived—the last flickers of a story losing its power. The result feels less like quitting and more like stepping out of a fog.

Carr offers a clear, psychological reset that restores health, cash, attention—and, most of all, independence from the bondage of addiction.